Written by : Hakim A.
Abstract
Unlike advertising or business communication, which must seduce and sell, pedagogical communication aims to impact the brain to enable it to understand, memorize and learn information more easily. It is an aid to visual comprehension that allows the brain to ingest more data and, in the long term, facilitates the comprehension and memorization of the message. No need to be a trainer, teacher or instructor to have this type of objective.
Every manager "fights" on a daily basis to get meaningful messages across, to motivate through powerful speeches, to pose issues or problems clearly.
This paper will first deal with communication, its components, modes, types and styles. Secondly, it will discuss Pedagogy, Didactics and Educational Sciences and the difference between these three concepts. Finally, we will address the Pedagogical Communication to know its characteristics and its importance and then we will talk about the role of being a communication Pedagogue.
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